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I have noticed this a couple times over the past few days. I thought at first maybe it was a bug - slow ad serving or something like that.

No promises - maybe this is just a bug - some people have had similar experiences, others haven't.

I’ve found is, at least with local searches, a search following a previous, relatively unrelated search will return ads for the first search term.
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from KDye 302 days ago #
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Have noticed this a lot, and in fact for several months (I'm in the UK). Sometimes you get an interesting blend of ads for the second search with a combo of the two queries.

What does my head in is trying to figure out what term Google reports that you clicked on the search for, if I do click an ad for e.g. perfume when my second search is actually for lawyers. My guess is it gets billed back to the first term.


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