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Google Trends Comes To Web Sites: Trends For Web Sites

Went Hot: June 20, 2008 - 3:41 pm
Posted By: MattMcGee 378 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Google Searching

Google Trends now tracks and shows data on individual web sites, and can compare groups of web sites together.

14 Comments

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from MattMcGee 378 days ago #

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This is a nice addition, but it's useless for small business owners/web sites. There's not enough search volume for Trends to show any data. I tried my wife's real estate site, my previous employer (small web design/marketing company), and the site of one of the companies I profiled recently in my SEL column. No data for any.

After that, I tried the web sites of two mid-sized, regional real estate companies (John L. Scott and Windermere) and there was data, but not very valuable.

So, a cool addition, but not something everyone can benefit from. :-)

from planetc1 378 days ago #

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Checked it out. Like Matt said not much data for small business sites. There was some data for my site and other major sites in my industry but info is limited. Will be watching more closely.

from theGypsy 378 days ago #

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Tnx for the commentary Matt... all SMB around here and wondered what value this would be.... saved me some time.

from PixelBella 378 days ago #

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I imagine the jury is out on how much a company wants others to "easily" see this info. Of course, various SEO tools allow us to see similar data but not so aggregated.

Curious, is this the "value" we get for adding Google's ga.js tracking code?

Looks like sites who "share" data under Google Analytics Data Sharing Settings and have enough tracking are listed.

http://www.google.com/intl/en/trends/websites/help/index.html#10

The Google Analytics data in Trends for Websites comes from the anonymous opt-in data sharing setting in Google Analytics.

Hey, look for "google.com" - no data appears! I looked for a bunch of other SEs; even dogpile.com appears. Interesting.

from HawaiiSEO 378 days ago #

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This is crossing the line. That data was highly confidential. WAS!

from onreact 377 days ago #

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It doesn't work for me they way described in the post. I see no results for neither Search Engine Land nor for Search Engine Roundtable. Moreover I don't have the "also visited" and "also searched for" data for sites that actually appear.

from incrediblehelp 377 days ago # - show/hide this comment

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How can any of this data ever be called "highly confidential"? if you dont want Google doing tihs block them from your website.

from mvandemar 376 days ago #

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if you dont want Google doing tihs block them from your website.

You're saying that if you don't want Google sharing your traffic data you should remove your site from their index? That's your solution?

from Brent-D-Payne 376 days ago #

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Awesome data. About time. Yes, sensitive information but isn't most of this available via a paid service of some sort?

BTW, I don't think the data is accurate for all traffic. Just traffic from Google.com to the site. So they don't state anything proprietary. All they state is how many unique visitors they sent to the given website.

This will make my resume better. So I am happy! ;-)

http://trends.google.com/websites?q=onecall.com&geo=US&date=all&sort=0

And of course . . . the sites I currently work for, but I'll leave that alone for political reasons. ;-)

Brent D. Payne

from bbcarter 376 days ago #

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Do you suppose there's actually a good reason not to show data for smaller sites? As with smaller kws I don't believe they can't do it, but don't understand why they won't.

from dannysullivan 375 days ago #

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Confidential? Please. You were getting it from places like Alexa, Compete and Quantcast already. And if you were paying big bucks, you were getting it from Hitwise, comScore and NetRatings. Data's been out there for years, in various degrees of accuracy -- but to say it is confidential is overreaching.

Opt-out? Absolutely should be provided, if Google's going to opt its own properties out. Stated reason for that is not to provide advanced financial guidance. That feels weak. I don't there's that much advanced financial guidance anyone will get from these numbers. I could argue that by not releasing these figures, Google potentially is disrupting the financial analysts in the wrong way, denying them yet another benchmark they might use in assessing the company's health that isn't denied for other public companies. But bottom line, other people might have their own reasons just like Google to want to opt-out -- so give it to them.

from ryanlash 373 days ago #

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That is a very good point.

I tried to do some financial trending for some 'other' dot-com's using hitwise data when it first arrived on the scene as there is a direct correlation between traffic & revenue for most ecommerce properties which, voila, influences share price; too bad the data was never 100%.

-RL

PS: Someone sound the hypocrisy alarm!

from G.Suvorov 373 days ago #

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We already wrote some parameters to use it in SeoQuake , so you can see all Gtrends data just in SERP or when you surfing . You can get them here http://addons.seoquake.com/params/index.php?sln=en&browse=2&tag=google&res_lim=10
You should be logged in to your google account to get data.