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What Is Social Media’s Purpose? Honestly, It’s Not About Links
SEM News Source: http://www.semclubhouse.com
Published: Jun 23, 2008 - 08:26 am
Story Found By: DavidWallace 1434 Days ago
Category: SEM
Li Evans writes, "What do you use social media for? Do you use it to gain links? How about power? Maybe to trick people into thinking you are someone else? Perhaps as leverage to con someone into doing something on another social media site for you?"
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Comments

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from tappingcreativity 1434 Days ago #
Votes: 0

I agree completely. The value in social media is that these conversation create a very powerful permission-based form of marketing. It makes products/services better and created brand advocates. All of these are more important than links in a traditional marketing sense. And when you have this, the links will naturally follow.

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from torka 1432 Days ago #
Votes: 2

People who cynically "use" social media to manipulate or lie to others for the purpose of link building are fundamentally disrespecting the people they interact with. Disrespect breeds disrespect. If SEOs want respect for themselves as professionals, they need to respect the people they’re marketing to on behalf of their clients.

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from onreact 1432 Days ago #
Votes: 2

Basically in SEO 2.0 you use social media as a reputation building tool. This is a long term strategy in contrast to short term link bait gains.

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from yourseomentor 1431 Days ago #
Votes: 1

To me, Social Media is all about building social equity and building long term relationships!

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from aimClear 1431 Days ago #
Votes: 0

"Reputation building" = reputable links. That’s the way the Internet is supposed to work. That’s what Mr. Matt wants. Reputation build and you will get links. Getting links from reputation building is a perfectly fine endavor and both goals are just fine. Focus first on providing true value and serve the communities your avatar(s) AUTHENTICLY participate in and everything else will take care of itself, including links. @torka: There is no disrespect if whole-hearted community building results in links. The only disrespect is in gratuitous link-building scams.Therefore, honest reputation building with an objective of attaining honest links in is about as white hat as white can get :) .

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from yojpotter2 1431 Days ago #
Votes: 1

I agree, Social Media is not all about gathering links..it’s more on communicating with other people and also on sharing ideas..^^ but we also can’t deny the fact that it is also a great venue for building links..^^

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