An interesting rebuttal to Dave Pasternack’s dressing down of in-house SEMs. Recently, Pasternack published an article dismissing the contributions and benefits to in-house SEM. Here is the other side of the coin.
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2 Comments
Comments
It’s important to note that Dave Pasternack (the author) works for an agency. Biased?"It is difficult to get a man to understand something, when his job depends on his not understanding it."- Upton Sinclair
I nominate his media post article - the whole thing - for the ridiculous statement of the week award.