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Lisa Barone writes "Li Evans had a stellar post over at SEM Clubhouse entitled What Is Social Media's Purpose? Honestly, It's Not About Links. Li's post was inspired by some of the social media advice that was presented at last week's SES Toronto that included creating multiple user accounts, tricking people into being your friend, and faking credibility in the names of achieving fame and links. As Li so eloquently points out, social media isn't about links or deceiving your audience. "
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