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NYTimes Blog: Google is expected to unveil a new ad-planning tool for agencies and marketers at an industry conference on Tuesday. Word that the Internet search giant has something up its sleeve surfaced when the Advertising Research Foundation, which is holding a media conference focused on audience measurement in New York starting Tuesday, publicized a Google presentation scheduled for 5 p.m. on Tuesday.

“Wayne Lin, Google Business Product Manager, will introduce Google’s latest initiative in internet audience measurement,” the ARF said on its Web site. That page was taken down at Google’s request. “They asked us not to reveal any details,” said Joel Rubinson, chief research officer at the ARF. Oops. (Incidentally, thanks to Google’s cache, the page can be found here.
2 Comments     

Comments

from netgeek06 66 days ago #
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Why Google is so secretive about that tool?


from aimClear 66 days ago #
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Scares the HELL out of me...


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