Sphinn - The SEM Questions A Web Analytics Package Should Answer

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The SEM Questions A Web Analytics Package Should Answer

Went Hot: June 24, 2008 - 2:15 pm
Posted By: dedmond29 109 days ago
Topic Type: News Story (Jump to http://www.komarketingassociates.com)
Category: Web Analytics

Here is a checklist of valuable questions and details to look for in a web analytics package related to your search engine marketing efforts, regardless of website size or company budget.

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from netgeek06 109 days ago #

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What keywords tend to drive conversions for the website? this would be my #1 question.

from DevinDavis 108 days ago #

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The G5 Media Dashboard does all of that, and more. If you track through a variety of methods (including IP and call tracking numbers) it's really, quite easy to follow where your leads are coming from. That being said, I do agree that SEM is still a bit of an uphill battle, particularly in the local markets and with SMBs. By showing the worth of SEM, it becomes a lot easier to transversely show what little worth competing marketing efforts (which are also trackable in the G5 Dashboard) offer. Basically, if you can track what works, and your SEM efforts are legit, your SEM business will grow.