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Trademarks Germany
We recently started advertising in Google.de
As some of you might be aware you can compete on your competitors brand names. On submitting the list we received no objections from Google. However it turns out one of the names is in fact trade marked. We immediately pulled it off however their German Lawyers are pit bulls. Anyone been in similar positions?
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Although google will let you bid, the law in Germany may be different elsewhere. In the UK its presently OK to bid on competitors without a worry. In France, however Google lost the case http://news.cnet.com/Google-loses-trademark-dispute-in-France/2100-1030_3-5543827.html/
I would advise taking legal counsel from online experts in Germany, and not just lawyers who specialise in ordinary trademark specialists.
But if in doubt, I would avoid pushing once you get a warning, it till there are some precedents.