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Google Ad Planner Launches, Offers Site Demographic Profiles

Posted By: timcohn 375 days ago
Topic Type: News Story (Jump to http://searchengineland.com)
Category: Google

That which can be measured can be managed.

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from whoisgregg 372 days ago #

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I specifically asked to have confirmation that the toolbar is NOT in the mix, and "secret sauce" reply above is all I got. That makes me think that toolbar data IS being used.

Isn't this the same flawed logic that leads people to believe in alien landings simply because the government denies that aliens have landed?

Where you expecting them to fall for this?

You: Do you use Toolbar data?
Google: We won't disclose our "secret sauce."

You: Umm, do you *not* use Toolbar data?
Google: Oh, well when you phrase it that way, we are using toolbar data. By the way, you could have just asked the original question three times and we also would have been forced to answer.

from Bananas 352 days ago #

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It gives a hint of how it is made up but no outcome on how close the numbers are to reality. I hear companies telling different numbers of unque visitors.
I think we'll just have to wait for companies and institutions to start complaining about false numbers of unique visitors.Google will have to come out and reveal more or they will likely be called out for damaging reputations of websites. Interesting to watch.