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Not staying on top of what’s working and what’s not can result in unexpected outcomes. Bad and outdated information can be very costly. While I don’t think all company web site owners need to retain a full time in-house SEO consultant or agency in all cases, they do need to allocate resources either internally or externally to keeping company knowledge current
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from yojpotter2 108 days ago #
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It is always important to always be sure of what you are doing be it on driving, doing tasks, SEO and etc..^^ we can't always speed things up..co'z everything has their own time..^^

from bbcarter 108 days ago #
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"I would rank the periodic or ongoing consultation of an outside agency higher than many other sources since it’s their job to test and measure online campaigns for a multiple companies on an ongoing basis. The cumulative knowledge, experience and insight that comes from working with many different web sites and their associated challenges is of benefit to each web site client individually."

Amen, brother!  Also, though an agency may have less time to work on a client than an in-house might, that means agencies have to focus on what works best- most efficient use of optimization resources.  We keep track of all changes so we can see what worked and what didn't.  We can't afford not to learn from everything.


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