" I only review stuff that I genuinely want to, and accept no payment. Just to be clear."
Matt mentioned the term "links that will stand the test of time"" in a latest interview with Eric Enge (http://www.stonetemple.com/articles/interview-matt-cutts-061608.shtml). Matt defined the said links as:
"Those links are typically given voluntarily. It is an editorial link by
someone, and it’s someone that’s informed. They are not misinformed,
they are not tricked; there is no bait and switch involved. It’s
because somebody thinks that something is so cool, so useful, or so
helpful that they want to make little sign posts so that other people
on the web can find that out."
That means, when Matt gave a backlink to the vendor of Kitt-In Box (http://www.therefinedfeline.com/kitinbox-cat-perch.htm), he did that:
- Matt was Informed (not misinformed. not tricked).
- There was no bait and switch involved.
- Matt see the Kitt-In Box so cool, so useful, or so
- Matt wanted to make little sign posts so that other people
on the web can find that out.
And now we know "What are the links that will stand the test of time?".