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Avatar Posted By: DarrenSlatten 69 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: Google SEO
Some SEO noob unleashes a ridiculously long series of virtual nonsense, aimed at Google and posted in the overplayed "Dear Matt Cutts" format, which attempts to prove that advanced white hat SEO doesn't exist. Includes some interesting points that might have added to the discussion that ended weeks ago.
5 Comments     

Comments

from Jill 69 days ago #
Votes: 1 | Vote:
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Interesting sphinn description of your own post...hmmm

from g1smd 69 days ago #
Votes: 1 | Vote:
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Deception?


I don't think so.  What are you smoking?

from DarrenSlatten 69 days ago #
Votes: 0 | Vote:
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Deceive your clients into believing it exists, just as Google has deceived you into believing it exists.

PCP

from sza 69 days ago #
Votes: 1 | Vote:
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Although it's quite a rant, there is a very important point the article doesn't actually make, but strongly refers to.

White hat SEO is indeed a deception inasmuchas it tries to project an image of expert consultants helping their clients succeed in a market.

But due to current search market shares, this "market" is not a real market. It's the playground of one single corporation: Google.

This is a very important distinction. In a real market, you can fail a thousand different way, but there is no single entity that can crush your efforts wholesale without justification and recourse.

In SEO, there is.

In a real market, if you do a perfect job, you will succeed. In this playground, if you do a perfect job, you can still fail spectacularly the minute you bump into a wrongly configured filter or a biased search engineer.

Your clients will probably never really understand and appreciate the lopsided nature of the job and the ultimate defenselessness you have to deal with in this field.

And that's where deception starts (unless you're ethical enough to tell your clients that even despite your best efforts, the whole project might just go down the drain due to external factors you have no influence over).

from JohnHGohde 17 days ago # - show/hide this comment
Votes: -2 | Vote:
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With Google, it is do as I do rather than do as you say.

You sound mighty confused.  And, you have managed to insult the white hat SEO audience in your last paragraph.


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