News Source: http://www.billhartzer.com
Published: Sep 14, 2007 - 08:58 am
Story Found By: lorenbaker 1611 Days ago
Category: PPC
6 Comments
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News Source: http://www.billhartzer.com
Published: Sep 14, 2007 - 08:58 am
Story Found By: lorenbaker 1611 Days ago
Category: PPC
6 Comments
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Comments
I (ahem) did this once, by accident. I had exported a campaign from AW Editor to Excel, then copied and pasted the entire column of keywords back into Editor - including the column header, which is "Keyword." Caught it the next day. It *was* pretty funny - but could have been disastrous if I hadn’t noticed it as soon as I did. This is why it’s critical to look at your PPC results every single day, folks! I saw referrals in our analytics on the keyword "keyword" and knew something was amiss. Melissa
Its actually a pretty easy mistake to make. If you use AdWords Editor (or Yahoo bulk edit) and paste in a bulk edit from a .csv sheet often the first line could be headings Campaign|Ad Group|Keyword . But it’s also easy to notice when you’ve done this because AWE tells you "creating 1 new campaign" etc. Unless you ignore that, and/or don’t check your campaigns closely online, this mistake should be easy to catch before it goes live. I bet a lot of people are searching their campaigns today. Nice post Bill, you just saved some money for some I’m sure.
OMG, that is hysterical! That’s the equivalent of having a title element that says "Page Title." Actually, it’s worse because it’s costing them directly on the PPC side!
Maybe they’re branding. LOL.
I wonder if there are any other words that people paste in from any other software they use, thereby making a similar mistake.
For any of you PPC peeps out there, looks like there are a lot of potential customers if you just call up and say, look how you are messing up your ads.