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Avatar Went Hot: July 2, 2008 - 6:53 am
Posted By: profwebs 68 days ago
Topic Type: News Story (Jump to http://adwordsconsultant.blogspot.com)
Category: Google AdWords
Brian continues on in his "comical" way of explaining what is important in an SEM campaign.
6 Comments     

Comments

from LaurenCobb 68 days ago #
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This post is worth reading just for the image of Brian going all Hulk angry. 

from bbcarter 67 days ago #
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I don't want to have to be angry...  

from semanjoe 67 days ago #
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I agree to a fair extent, but what about the keywords that assit in the buying cycle? You know, not the last referring keywords... the ones that find the searcher before they come back on brand or something similar. I don't think AdWords conversion tracking will help you with that? Or am I missing something?

from DarkMatter 66 days ago #
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you wouldn't like me when my conversion rate is low...

from bbcarter 66 days ago #
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@semanjoe You're right, you'll need something more sophisticated than that, or you can try to get it through GA, or set up more AdW conversion types relevant to the buying cycle (even views of a key page, etc.)  We usually use more than just they key conversion, but also things like email signups and views of key pages.  Still, you've got to decide how much you can spend on "conversions" that are just stages in the buying cycle and aren't your money-making conversions;

Then again, if it's a big ticket item with long sales cycle, then check out ActiveConversion, Fred Yee's product.  I just did an interview with him and will be putting that out asap.

from majorbta 66 days ago #
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why is this on the front page?


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