Sphinn Home » Social Media
Avatar Posted By: Avinio 105 days ago
Topic Type: News Story (Jump to http://www.socialmediaexplorer.com)
Category: Social Media
According to a recent Cymfony study, marketing executives realize the importance of leveraging social media. But one of the top barriers to adoption cited is a lack of time and resources to devote to social media participation. The study also notes a failure on the part of marketing service providers (including traditional and digital advertising agencies as well as public relations firms) to provide adequate expertise and assistance in helping companies learn to understand and apply social media to their organizational goals.
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