As anyone who has seen the Terminator or Matrix movies can attest, if machines rule the world humans are in deep trouble. Similarly, if you allow machines to control the PPC keyword creation process you are guaranteed to both leave opportunity on the table and flush money down the toilet.
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Well said.While there are many great things about the technology undercurrent of Internet marketing, we’re still a long, long way from "black box" marketing. The advertising equivalent of Skynet is, thankfully, many a fine century away.
Google recently showed us the results of one of their internal keyword tools for a client who is a clothes retailer. One of the suggestions for the ’Support Bra’ adgroup was ’belkin wireless g router support’. LMAO.