Sphinn - How to get the most from your Adwords GeoTargeting

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How to get the most from your Adwords GeoTargeting

Went Hot: July 3, 2008 - 9:17 am
Posted By: PixelBella 368 days ago
Topic Type: News Story (Jump to http://www.huomah.com)
Category: Google AdWords

View case study. Brian Carter shows how to use Google AdWords to prioritize local search marketing efforts. Article covers four ways to get a good number of geotargeted clicks from local AdWords campaigns:

1. Geotargeting at the Campaign Level
2. Geomodifiers in Keywords
3. Placement Targeting on Locally-Focused Sites
4. Local business ads

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from justfred 368 days ago #

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every local SEO should read this post. 2 sphinns if I could.

from PixelBella 365 days ago #

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@justfred You are so right! I had to go read again. Wish I was going to SMX Local to see his presentation.

Brian did a great job of touching on the crossover of local SEO & local PPC:

If your business is in Google's local database (if it's not, use the Google Local Business Center to manage your business's profile, a good idea anyway), you can create local business ads tied to your business. Then when people look at local results in Google search, you can show up on the right side under 'Sponsored Links'.