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Looks like Google and Adobe are working together to get Flash content indexed...
Comments21 Comments  

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from evilgreenmonkey 2311 Days ago #
Votes: 4

Excellent, my 1px x 1px cookie dropping flash file will now contain a 10,000 word article and loads of juicy links ;o)

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from NickWilsdon 2311 Days ago #
Votes: 0

Bad Donkey! /smack...not a bad idea tho ;)

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from semscholar 2311 Days ago #
Votes: 1

I just hope developers read this whole article and don’t assume that their prayers have been answered or they could go with Donkey’s suggestion.

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from NickWilsdon 2311 Days ago #
Votes: 4

Yep as Danny quoted Adobe:"RIA developers and rich Web content producers won’t need to amend existing and future content to make it searchable — they can be confident it can now be found by users around the globe."That’s just made our lives that little bit harder. Most PDFs can be "searched" and "found", doesn’t mean you should make a website in that format.

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from MelissaF 2311 Days ago #
Votes: -1

I agree with sem and Nick. Lots to think about...

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from ericholter 2311 Days ago #
Votes: 0

For developers that have chosen Flash intentionally because it was the best platform (primarily web applications) this is great news. But I find that the most common Flash sites are built in Flash not because it was the best platform for the site, but because it was the most attainable (the designer didn’t need to contend with all those messy browser and CSS problems). In these cases, I think the upshot will simply be to make the bad choice of Flash more acceptable since Flash sites can "now be searched by Google."

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from jaamit 2311 Days ago #
Votes: 1

There are a number of important comments on the original Google blog post about this which I would love to see answered. Can anyone shed any light?Google states that they ’may’ be unable to index flash files loaded via JavaScript.  What about SWFobject? Can we assume this method is ok?In which case will using SWFobject to serve both flash and alternative HTML for search engines lead to duplicate content issues? What do we do about that?Many flash sites load all their text via xml files. If these are not considered part of the SWF by googlebot doesn’t that defeat the point a bit?Would be grateful for Sphinners’ thoughts on this.

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from andy 2311 Days ago #
Votes: 1

I think this could well make the results worse.It didn’t take me long to find this very useful website.http://www.ccms.me.uk/Testimonials%20Flash2.swf

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from parp 2311 Days ago #
Votes: 1

Surely this will lead to a whole stack of blackhat flash techniques?  Hidden text in Flash files - can Adobe’s plug-in deal with that?  Tiny flash files with loads of links, keywords, the works?And how on earth do we, as SEOs find out why out competitors are ranking so highly when they have a blank page with a small blank flash movie on the page if we can’t read it ourselves.I foresee some hasty revisions going on before long!

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from hugoguzman 2311 Days ago #
Votes: 0

Interesting points, parp, although I would argue that inbound links (and associated spam techniques) will far outweight any flash file spamming.But that doesn’t mean that unscrupulous types won’t give it (flash spam) the old college try.

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from jasonm 2311 Days ago #
Votes: 3

I think I just threw up in my mouth a little bit - I always loved the fact that search engines seemed to be one of our last remaining defenses against an onslaught of Flash web designs

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from DarkMatter 2311 Days ago #
Votes: 0

I bet they won’t give flash text as much weight in the ranking algorithm as html text. I still wouldn’t build an all-flash site.

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from johnsantangelo 2311 Days ago #
Votes: 0

Still wondering about use of SWFobject. Will content in html and flash "versions" be called out as duped now?

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from yojpotter2 2311 Days ago #
Votes: -1

This is such a good news..^^ especially that two of my sites have flash items on them..^^ anyways t5hanks for sharing this nice post!

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from wrttnwrd 2311 Days ago #
Votes: 0

Will they accord value to links, though? If so, how? Hmmm. FlashRank, anyone?

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from Tuf 2311 Days ago #
Votes: 0

My guest is Google will never be able totally trust flash content. We can’t expect miracles on this. In my opinion, it’s nothing more than a PR message with a few truths inside.

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from AlanBleiweiss 2311 Days ago #
Votes: 0

I am not falling for this marketing hype.  The hype makes it seem that the Flash limitations have been sufficiently addressed, but clearly that’s bogus. No formatting detection.  Having to have a separate URL for each piece of content is something that most Flash developers will balk at or not even know or care to deal with.  No meta info.The list of "not included" aspects that are vital to every best practices SEO initiative is just too great for Flash to be considered a viable solution for a web site that relies on site-centrict content SEO and not just back-links. Adobe has been claiming that they’ve got the SEO thing down since how many versions ago now?  Give me a break.

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from AlanBleiweiss 2311 Days ago #
Votes: 1

Parp has a great point - Spammers are just going to fill Flash files with trash and spam and noise.

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from DarkMatter 2310 Days ago #
Votes: 0

they won’t give text in flash text enough weight to make it an effective spamming system.

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from Jehochman 2309 Days ago #
Votes: 0

Pros1.  A few million all Flash pages can now be indexed.2.  Adobe can woot their development tools are Google-friendly.Cons1.  Lack of meta data, like titles, on Flash objects.2.  Much Flash content is visual or audio, not text.3.  Search engines are not going to type things into Flash forms to see what content pops out.4.  No solution here for deep linking to Flash content.5.  SWF files in the SERPS are generally not what you want.  You want visitors to view your pages, not a Flash object that appears within your page.  Oye.  This Kool Aid from Google and Adobe is going to cause a lot of confusion.

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from loki 2305 Days ago #
Votes: 0

curious, i’d always assumed that google couldn’t read flash because of shortcomings with googlebot but from the look of this story, it was always adobe holding back on a suitable "flash reader" for search engines.a question of too little/too late. SEOers have know that flash was unreadable since 1996 and trusting website owners have taken a bath when their graphic designer cum website designer has delivered an all-flash site that is mostly invisible to SEs and has zero possibility of ranking on anything but the most obscure terms.it’s taken adobe (or flash’s earlier owners) 12 years to come up with a solution?what a joke.

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