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Debra Mastaler writes, "While it's tough to control what people say, you can work to protect your reputation by registering your known brand/name with as many social media/forums/discussion sites as you can, especially the popular ones in your niche."
7 Comments     

Comments

from NickWilsdon 58 days ago #
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Yep, it's getting harsh out there. Loads of identity squatting on Plurk when that launched. Scobleizer, SEOMoz and Sugarrae all got their names taken. Rae's case is open and shut deliberate. Do people really think this will get them traffic?

AFAIK Robert's the only one who has managed to get Plurk management to hand his back to him. I had a quick read through the TOS at Plurk and they do seem to cover identity theft

13. You agree that we may reclaim usernames on the Service on behalf of businesses or individuals who hold legal claim or trademark on those usernames.

Not many of us have trademarked our usernames though, however distinctive they maybe. I don't think there is a case without this step but I'd be interested to hear more from someone in the know. How would the situation change if your username was your real name - is that legal claim?



from johnbeagle 58 days ago #
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Good point, just ask SEOMoz about Twitter. You snooze, you lose.

from randfish 58 days ago #
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Yep - we snozzed and lost. :(

from debram 58 days ago #
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 :(
 


from bbcarter 58 days ago #
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@randfish Stop snozzing!  I don't even know what that is! ;-)

from toprank 57 days ago #
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I am reviewing a tool to help combat this sort of thing and it's pretty cool. Will post or at least Tweet a link when it goes live.

from JonBMX3 56 days ago #
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great idea to protect your brand, although it's gotta be tough to keep up with so many forums and networks popping up all over the place. never thought of jerking someone around like that.


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