Sphinn - SEO Copywriting- Why it’s harder than some think

42
Sphinn It!

SEO Copywriting- Why it’s harder than some think

Went Hot: July 3, 2008 - 7:13 am
Posted By: pmg2007 366 days ago
Topic Type: News Story (Jump to http://www.utahwebservices.com)
Category: SEO

Not only do you have to write extremely compelling and informative content that makes visitors want to read every word and ultimately buy a service or product (which is hard enough alone), but you have to structure your writing in such a way that top search engines such as Google and Yahoo can determine that your writing is genuine and optimized for targeted specific search items.

5 Comments

Who Desphunn This (0)

Comments

from mike.tekula 366 days ago #

Votes: 0 | Vote:

+ -

I don't think we should ever be writing copy to "strategically place keywords" in body text. So much of SEO occurs off-site, primarily in the form of inbound links. Unless you're writing some stellar content, you're not going to get the strong, editorial links that hold real value. All the keywords stuffed into every corner of your page aren't going to squat if nobody actually likes your site and content.

In my opinion: write for users, not for engines. Educate yourself on the keywords beforehand, but if you're spending hours trying to find places to stuff keywords into your copy you're not only wasting time, you're muddying up what otherwise might be compelling reading.

Write well - and build links. Many will come on their own. Links are the reason SEOmoz.org has the power to rank Matt Inman's profile on Google page one for the word "Oatmeal." Not because he went around stuffing "Oatmeal" into every corner of the page he could.

from DarkMatter 366 days ago #

Votes: 0 | Vote:

+ -

seo copywriting is not keyword stuffing. it's the art of adding keywords to text in a natural way that works for visitors AND spiders.

from mike.tekula 366 days ago #

Votes: 0 | Vote:

+ -

I think quite often what people call "SEO Copywriting" IS keyword stuffing. These terms have no objective definitions, so it's an impossible argument to have, rationally speaking.

The case I'm trying to make is that there is a point of diminishing returns at which it makes more sense to focus on publishing high-quality content geared for users than it does to find a few more places to work your keywords in.

from Halfdeck 365 days ago #

Votes: 2 | Vote:

+ -

Cute avatar.

"Examples of these contributing factors include: relevant text, strategically placed related keywords throughout the body of text, keyword density, keywords in the title tag and description tag"

There's no such thing as the art of SEO copywriting. Write an article; put your keywords in your Title, your H1 and maybe URL. If you're writing about [soup kitchens] whether you want to or not you'll say "soup kitchen" a few times in your article. All you need to do with content on a page is to give Google enough hints for it to know what the page is about. If you want the page to rank higher, you don't tweak the article; you increase its visibility on channels outside of Google SERPs.

from DarkMatter 364 days ago #

Votes: 0 | Vote:

+ -

ehhh well you may not practice it, but it most certainly exists and it works very well. making a conscious effort to include related terms and specifically targeted phrases within your content is a very effective technique to expand your long tail searches.