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Posted By:
flyingrose
295 days ago
Topic Type: News Story (Jump to http://affiliate-blogs.5staraffiliateprograms.com)
Category: Contextual Ads
From the page: "The fight against ad blockers heats up again and in today's CNET article some legal experts say blocking ads could end up in lawsuits. I don't think legal intervention is the answer. And I don't think ad blockers are that big of a problem yet. But they could be if certain advertisers don't turn it down the noise a few decibels.
The root of this whole problem really lies with aggressive advertisers and the sites that display overly intrusive ads. Not many people at all would even feel the need to use ad blockers if ads weren't popping up, screaming at you, scrolling across the content and jumping in your face. Do companies really think that being that aggressive helps their image or sales? If they keep it up then more consumers WILL start using ad blockers and we all lose a piece of the market."
2 Comments
Comments
When I walk down the street I don't have to look at the billboards, and I often don't.
When I watch the TV, I can leave the room and do something else when the ad break runs.
But if I am on the web, someone says that I am going to have to watch the ads?
No way. If it comes to it, I'll just stick a 3 x 2 post-it note on the screen over the place the ads will run.
Get round that!
There's no way they will be able to enforce any such ruling.
This sounds like the same whining that the broadcast networks had with TIVO. The world changes and you have to be the one making the changes or you have to start changing yourself.