News Source: http://appft1.uspto.gov
Published: Jul 07, 2008 - 10:36 am
Story Found By: hugoguzman 1419 Days ago
Category: SEM
In other words, find a the influencer in a group of friends, and pay him/her to place ads on their profile.
5 Comments
Comments
Isn’t that Jermey zawodny’s idea? He wrote this in 2004 -http://jeremy.zawodny.com/blog/archives/001324.html
Thanks for the comment saadkamal! It might have been Jermey’s idea, but it’s now Google patent application ; )
"The present inventors recognized that blanket advertising across the network tends not to be cost-efficient to advertisers." The $900 million MySpace lesson.
@KevinG1 - well put!
To be honest there have been a few patents on such systems to ’identify influencers’ over the last while.... though I am gonna dig into this one tonight to see how it differs.... Oh, and FriendRank? hmmmmm