Sphinn - Google trying patent "FriendRank" (a.k.a. Network Node Ad Targeting)

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Google trying patent "FriendRank" (a.k.a. Network Node Ad Targeting)

Went Hot: July 7, 2008 - 10:36 am
Posted By: hugoguzman 364 days ago
Topic Type: News Story (Jump to http://appft1.uspto.gov)
Category: Google

A computer-implemented method for displaying advertisements to members of a network comprises identifying one or more communities of members, identifying one or more influencers in the one or more communities, and placing one or more advertisements at the profiles of one or more members in the identified one or more communities.

In other words, find a the influencer in a group of friends, and pay him/her to place ads on their profile.

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from saadkamal 364 days ago #

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Isn't that Jermey zawodny's idea? He wrote this in 2004 -

http://jeremy.zawodny.com/blog/archives/001324.html

from hugoguzman 364 days ago #

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Thanks for the comment saadkamal! It might have been Jermey's idea, but it's now Google patent application ; )

from KevinG1 362 days ago #

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"The present inventors recognized that blanket advertising across the network tends not to be cost-efficient to advertisers." The $900 million MySpace lesson.

from hugoguzman 362 days ago #

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@KevinG1 - well put!

from theGypsy 362 days ago #

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To be honest there have been a few patents on such systems to 'identify influencers' over the last while.... though I am gonna dig into this one tonight to see how it differs.... Oh, and FriendRank? hmmmmm