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Posted By:
Harith
96 days ago
Topic Type: News Story (Jump to http://www.google.com)
Category: Google SEO
Webmaster Trends Analysts (John, Jonathan, Susan) wrote on 30th June 2008 on Google Webmaster Central blog:
"You may have noticed that we recently rewrote our article on What is an SEO? Does Google recommend them? Previously, the article had focused on warning people about common SEO scams to look out for, but didn't mention many of the valuable services that a helpful SEO can provide.
The article now notes some of the benefits of search engine optimization, and provides some guidance to site owners who are considering hiring an SEO."
Within the article in question, Google listed few points to be considered before clients hire a SEO:
If you're thinking about hiring an SEO, the earlier the better. A great time to hire is when you're considering a site redesign, or planning to launch a new site. That way, you and your SEO can ensure that your site is designed to be search engine-friendly from the bottom up. However, a good SEO can also help improve an existing site.
Some useful questions to ask an SEO include:
* Can you show me examples of your previous work and share some success stories?
* Do you follow the Google Webmaster Guidelines?
* Do you offer any online marketing services to complement your organic search business?
* What kind of results do you expect to see, and in what timeframe?
* What's your experience in my industry?
* How long have you been in business?
While SEOs can provide clients with valuable services, some unethical SEOs have given the industry a black eye through their overly aggressive marketing efforts and their attempts to manipulate search engine results in unfair ways. Practices that violate our guidelines may result in your site being removed from the Google index.
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