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Avatar Went Hot: July 7, 2008 - 2:38 pm
Posted By: DoshDosh 363 days ago
Topic Type: News Story (Jump to http://www.toprankblog.com)
Category: SEO
An often overlooked content optimization opportunity concerns customer service related information. So much effort is put into optimizing content to “make the sale” or “capture the lead”, but not on making content that is useful to existing customers more easily available.
1 Comment     

Comments

from DanThies 363 days ago #
Votes: 1 | Vote:
+ -

Great post, and a very much overlooked area. Probably my most impactful SEO engagement ever (in terms of immediate bottom line outcome) was helping a software company make their knowledge base content crawlable.


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