Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Sphinn Home » SEO
When SEO Isn’t For Increasing Sales
SEO News Source: http://www.toprankblog.com
Published: Jul 07, 2008 - 02:38 pm
Story Found By: DoshDosh 1314 Days ago
Category: SEO
An often overlooked content optimization opportunity concerns customer service related information. So much effort is put into optimizing content to “make the sale” or “capture the lead”, but not on making content that is useful to existing customers more easily available.
 Comments1 Comments  

Comments

Avatar
from DanThies 1313 Days ago #
Votes: 1

Great post, and a very much overlooked area. Probably my most impactful SEO engagement ever (in terms of immediate bottom line outcome) was helping a software company make their knowledge base content crawlable.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

Latest News From Marketing Land
Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


Latest News From Search Engine Land