Sphinn - Trickle Down Link-O-Nomics : Reaching the Messenger

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Trickle Down Link-O-Nomics : Reaching the Messenger

Went Hot: July 7, 2008 - 9:57 pm
Posted By: DoshDosh 363 days ago
Topic Type: News Story (Jump to http://www.searchenginejournal.com)
Category: Link Building

In link building, sometimes marketers lose their focus or get over aggressive, and spend too much time contacting every single site within their niche, hoping to get a link or a buzz generating blog post about their product or service. Sometimes it’s better to identify one blogger, site or messenger who will do your link marketing for you.

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from MikeBradbury 363 days ago #

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The only thing I don't like about this article is the scope of recommended tracking.

One of my favorite metrics for a campaign like this is the trend of the number of times visitors find your site by searching for your brand or domain name.

from Halfdeck 363 days ago #

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Good post, but I'll add that before contacting anyone, read their blogs and map out their biases and their interests. For example, some SEOs hate social media. Some people are fascinated by technical/black hat SEO. Some people really dig Google patents. Some people are sick and tired of Google. If you do a little homework, you'll have more success getting people's attention.

from linkmoses 361 days ago #

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This is where link building and public relations intersect. The “content publicist” model I’ve been annoyingly yelling about for 13+ years :) I love your phrase “Define the TechCrunch of Your Industry.” Bingo. What I often call the 'key influencer'. He/she may be blogging at work or from their family room after the kids are asleep. No matter. Online, a key influencer is whoever has the ability to become a key influencer, and that is that.

Great great read.