News Source: http://www.searchenginejournal.com
Published: Jul 07, 2008 - 09:57 pm
Story Found By: DoshDosh 1314 Days ago
Category: Link Building
3 Comments
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News Source: http://www.searchenginejournal.com
Published: Jul 07, 2008 - 09:57 pm
Story Found By: DoshDosh 1314 Days ago
Category: Link Building
3 Comments
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Comments
The only thing I don’t like about this article is the scope of recommended tracking. One of my favorite metrics for a campaign like this is the trend of the number of times visitors find your site by searching for your brand or domain name.
Good post, but I’ll add that before contacting anyone, read their blogs and map out their biases and their interests. For example, some SEOs hate social media. Some people are fascinated by technical/black hat SEO. Some people really dig Google patents. Some people are sick and tired of Google. If you do a little homework, you’ll have more success getting people’s attention.
This is where link building and public relations intersect. The “content publicist” model I’ve been annoyingly yelling about for 13+ years :) I love your phrase “Define the TechCrunch of Your Industry.” Bingo. What I often call the ’key influencer’. He/she may be blogging at work or from their family room after the kids are asleep. No matter. Online, a key influencer is whoever has the ability to become a key influencer, and that is that. Great great read.