Sphinn Home » Link Building
Avatar Posted By: dobata 53 days ago
Topic Type: News Story (Jump to http://www.seomoz.org)
Category: Link Building
For search engines that crawl the web, links are the connectors between pages. Using link analysis, the engines can discover how pages are related to other pages and in what ways. Since the late 1990's links have also served as a stand-in for votes - representing the democracy of the web's opinion about what pages are important and popular. The engines themselves have refined the use of link data to a fine art, and incredibly sophisticated algorithms create nuanced evaluations of site and pages based on this information.
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