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Avatar Posted By: meganion 60 days ago
Topic Type: News Story (Jump to http://blog.postclickmarketing.com)
Category: Other Online Marketing
Today AdWeek ran Scott's open letter to the CEO of WPP, Sir Martin Sorrell. Inspirational food for thought for all post-click marketing followers and fans:

"For most online marketing initiatives, you can now prove the quantitative value of great strategy and creative. Anyone can buy a keyword. But put a mediocre ad and an amateur landing page up against truly masterful creative, and the outcome will be 100 percent to 1000 percent higher conversions for the professional version."
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