Published: Sep 18, 2007 - 06:05 am
Story Found By: Lyndon 1714 Days ago
Category: SEO
4 Comments
4 Comments
Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
Comments
Great analogy. I live in a small town, and one of my prospective clients told me, "We had a web page once and it didnt do anything for us." Hmmm...where do you start?
You could start by showing and discussing your own successes online - dangle that in front of him/her and see their response. Admit to them its a competitive world and work and money is involved...
An excellent article as always from Diane, and a great analogy to use. I guess for most of us, our website is our baby!
Kathy, that is a tricky one. How do you tell someone their "child" is a loser? Not an easy task. I think ukdaz is on the right track. Try to refocus their attention on the potential for future success if they make the needed improvements rather than letting them wallow in previous disappointments. Just be sure to set reasonable expectations. Its usually only in movies that a kid goes from dorky loser to prom queen in the space of a few days. :) Tamecrow, Im blushing over here. Youre too kind!