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Great first installment of what promises to be a most informative series about PPC by the guru himself, David Szetela. David covers persuasive techniques and more....
5 Comments     

Comments

from proffi 361 days ago #
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Great article David, spot on as usally!

from theppcbook 361 days ago #
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Congrats on the new column David.

You're absolutely correct about PPC being 90% science. I admit however that I prefer the 10% - 'art' ;)


from responseim 361 days ago #
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I'm looking forward to future posts! This looks like it will be a great series!

from ClearSaleing 361 days ago #
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Great stuff David.  Teaching people to focus on the science is absolutely the right message.  The science is much more of a guarantee than the art. 

from szetela 361 days ago #
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Thanks to all - and those who Sphunn - I really appreciate it.


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