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Rand Fishkin writes "Over the last couple weeks, I've seen some very cool new (and older, but "new to me") tools in the search marketing field that I think are worthy of testing to see if they make a good fit for your organization. I know I don't cover 3rd party tools as much as I should, so to make up, I've got 3 in a row.

The first, Refined Ads from Thomas Bindl's Refined Labs is a game-changer in the PPC management space. The goals behind the project were to save PPC marketers time and energy through a more intuitive, more robust interface that took the pain out of the often tedious PPC management process. "
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