Sorry this site requires JavaScript to be enabled in your browser. See the following guide on How to enable JavaScript in Internet Explorer, Netscape, Firefox and Safari. Alternatively you may be blocking JavaScript with an advert-related or developer plugin. Please check your browser plugins.

Sphinn Home » SEM
Why the Social Media World NEEDS to Understand SEO
SEM News Source: http://www.searchengineguide.com
Published: Jul 09, 2008 - 04:05 pm
Story Found By: gyutae 1312 Days ago
Category: SEM
As I find myself drifting further and further from my search engine optimization roots to focus more time and effort on exploring the worlds of social media, blogging and viral marketing, I’m sometimes astonished at the misunderstandings between these two worlds. Search engine marketers look to social media as a vast expanse of link opportunities, almost completely missing the true potential of social media. On the other hand, social media types tend to look at SEO as some type of dirty game of tricks and scams that would tarnish the pure image they hope to build in their social media utopia.
 Comments5 Comments  

Comments

Avatar
from mphung 1312 Days ago #
Votes: 0

Excellent example of a site that could have hit it out of the park, if only ...

Avatar
from Halfdeck 1312 Days ago #
Votes: 0

Jen really dug deep with this post and delivered it with style, as usual.

Avatar Moderator
from hugoguzman 1311 Days ago #
Votes: 0

Preaching to the choir, but at the same time, there are still a lot of Social Media consultants that don’t understand this fundamental philosophy.Well done!

Avatar
from toprank 1311 Days ago #
Votes: 0

The opportuntiy for education goes both ways.  Both social media and SEO people "think" they know each other’s channels but they really don’t. The question is, does the onus fall on the developers or on the agency/client folks directing the project that didn’t know any better? It seems to vary by situation.I thought Jen did a great job with the post.

Avatar
from thejenn 1311 Days ago #
Votes: 0

Thanks guys.Lee, I’m with you on this. I’ve been moving more and more into the Social Media world (not the SEO Social Media World, but the Social Media world) in the last year and I’m amazed at the misunderstandings on both sides.I remember when the SEO world first started jumping on the SM bandwagon. 90% of them defined social media as "getting a site to the front page of Digg." 10% looked a little further and about 5% understood the value of building conversation and reaping the side benefits of increased links as a bonus.I’m seeing more and more people in the SEO world really start to "get it" and I’m seeing more social media types begin to understand the value of a search friendly site. I’ve heard from Lenovo’s VP of Web Marketing and he said he’ll be writing a response when he returns home from Japan next week. I have no doubt there were good reasons for much of what they didn’t do that was on my list (especially the expanded content and interactivity) but I dont’ really think there’s ever a reason beyond ignorance for not making a non-password site indexable.

Upcoming Conferences

Search Marketing ExpoSearch Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.


SMX Web Site » | SMX Difference » | SMX News »

Join us at an upcoming SMX event:

Latest News From Marketing Land
Upcoming Webcasts

Search Marketing Now Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:


Latest News From Search Engine Land