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Sphinn Home » PPC
adCenter Beating Yahoo’s Panama?
PPC News Source: http://www.seroundtable.com
Published: Jul 09, 2008 - 11:11 am
Story Found By: rustybrick 1312 Days ago
Category: PPC
Has the tide shifted? Is Yahoo creeping into position 3, while Microsoft’s adCenter is climbing to position two in the search ad space? Some advertisers say yes.
 Comments9 Comments  

Comments

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from KateMorris 1312 Days ago #
Votes: 1

Yes, MSN Ad Center is starting to our perform Yahoo! Seach Marketing. They are developing new features faster and from what I’ve heard, the low cost is making the ROI, which still small, much better than Yahoos. I’ve pulled WAY back on our Yahoo spending.

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from justin 1312 Days ago #
Votes: 0

Our ROI has been better in MSN than Yahoo for a while now, but the volume is still so small that we’re not able to allocate dollars from the other engines even though we’d like to.

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from seobro 1312 Days ago #
Votes: 0

I’m an old GOTO.COM guy and yahoo is fading fast. Remember when Yahoo Auction was number two behind Ebay? Yahoo is falling behind on all fronts (think yahoo video) and Jerry Yang is sailing into an iceberg. Time to merge with microsoft before its too late.

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from Xurxo 1312 Days ago #
Votes: 0

With all of us pro search marketers eagerly awaiting some sort of adwords editor-like tool for Yahoo and Microsoft’s platforms to make rapid and mass changes to campaigns, no doubt Microsoft’s adCenter desktop tool will put a dent in Yahoo’s revenue once it gets out of beta and goes mainstream.Having used the new adCenter desktop tool personally, I can say with confidence that Yahoo better get their act together fast because Microsoft just made it easier for Search Marketing agencies to manage campaigns and larger budgets on their network. Now Microsoft has to continue to figure out how to get more traffic to their engine to make it even more attractive for advertisers...

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from Lodispoto 1312 Days ago #
Votes: 0

Carl Icahn will either force Yahoo to be acquired by Microsoft, or he’ll get the whole board replaced and put in people who back him. The founders of Yahoo and the people who have made quite a lot of money in the stock who still hold shares, want a merger. They want a deal and when you have a declining stock and there is an offer much higher, you take it. Yahoo’s ad system just plain sucks. The R.O.I. for Yahoo ads is like nothing compared to Google.

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from bonnieschwartz 1311 Days ago #
Votes: 0

I still am not seeing too much of a bump in MSN spending.  While my CPA is lower, the volume is still only a small percentage of Yahoo for all of my campaigns.

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from Discovery 1311 Days ago #
Votes: 0

Virtually every advertiser started, grew and perfected their campaigns on Google FIRST. And if you were to test a new campaign concept, it was on Google first and then you may try to port it to the others.So what was the largest stumbling block to advertisers growing campaigns on MSN and Yahoo?DUH! The ability to quickly and easily import successful campaigns from Google into these two ad platforms. In addition; once you had these large campaigns up and running how effectively could you manage them?  The web based interfaces worked fine, but lacked the speed, detail and power to make vast global changes. A huge workflow bottleneck.So who was going to get the message and offer the apps to pull in Adwords users?In an in person meeting with Yahoo’s Mr. White he pushed aside the idea of allowing advertisers to simply convert Google campaigns into Yahoo campaigns. I got the "apples and oranges" speech. One had to create it the Yahoo way in order for it to be successful. The concept of an offline editor... "its on the radar screen"  - that was about the 20th time he used that phrase.Yahoo did come out with a way to take a Google report convert it via xl and upload it into Panama, but it still was too slow, complex and confusing for most advertisers. Worse, the imported results were often rejected had missing data and so on.  This was a half moon measure at best.Adcenter on the other hand apparently got the message loud and clear.They put their dev heads down and didn’t look up until they had an offline editor. And for a beta product it’s a pretty slick tool. But they didn’t stop there, they leveraged XL and their vast demo/geo data to come up with a powerful keyword research tool.Neither offering has the style or ease of use that Google somehow magically bakes into all their tools, but MS did manage to simplify them to the degree that we mere advertisers didn’t feel like we were using Visual Interdev.The Adcenter Keyword Research toolhttp://advertising.microsoft.com/advertising/adcenter_addinAdcenter Desktop is in Beta but is VERY near release.So the combination of giving us tools to grow and manage Adcenter campaigns along with adding content partners Adcenter is making a run on Yahoo!. Discovery

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from crimsongirl 1311 Days ago #
Votes: 0

"Virtually every advertiser started, grew and perfected their campaigns on Google FIRST. And if you were to test a new campaign concept, it was on Google first and then you may try to port it to the others."Hey, some of us old-timers were doing PPC before Google even started AdWords!  It was Goto (Overture) who led this industry for a long time and where many of use got our early PPC experience.  I agree Google is now the place to test out new campaigns, for several reasons.The tools available from the different services don’t mean a whole lot to me.  The big problem with Yahoo is that their traffic sucks now.  I don’t care about their offline editor.  I want them to clean up their bad affiliates.

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from Discovery 1310 Days ago #
Votes: 0

Yes yes, Crimsongirl you are correct GoTo was the start for many, and for me as well. Ah the good old days of massive bid changes, bid blocking/jamming and more... There were a few other banner networks at the time that went on PPC and CPM as well. In any case I guess my point is most advertisers these days have the bulk of their campaigns in G and will want to port them to the others, so whoever makes this process easy will win a great deal of new business. Adcenter did it, Yahoo ignored it.If you have not given some of these tools a good once over I really suggest that you do. They’re free and are huge time savers.Cheers,Discovery

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