News Source: http://www.invesp.com
Published: Jul 10, 2008 - 10:50 am
Story Found By: khalid 1418 Days ago
Category: SEM
3 Comments
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News Source: http://www.invesp.com
Published: Jul 10, 2008 - 10:50 am
Story Found By: khalid 1418 Days ago
Category: SEM
3 Comments
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Comments
Yeah I would also ask a ton of technical questions. Who makes the test varaiations? What is the difference, advantages, and disadvantages of AB v. MVT? What are limitations on testing? I would ask questions the sales guy cant answer. All sales guys can answer the question in this article..."There is always a slight chance of lowering conversion rates, although it is a small risk with well known companies."LOL more than a slight chance. There are of course ways to soften the blow and minimize the short term impact.
@boorishamerican there is a lot of littarature out there on the benefits of AB vs. Multi-variant or testing in general. I think the biggest problem with conversion optimization starts when clients think that conversion optimization is all about testing. Testing is an important component of conversion optimization but should constitute all the effort. I can say that we only had one client who had an initial drop of around 10% in conversion rates out of close to 30 clients in the last two years. Not a bad deal if you ask me :)
I guess it depends on how you look at it. With AB and especially MVT there are always losers in the test and you are going to be stuck with negative short term results. Long term is always positive with testing but I find drops on teh first wave of optimization tests to be very frequent. If for example I am testing 9 versions of an SEM Landing page 1 or 2 are always going to perform worse than the control.