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The Power of FREE!
SEM News Source: http://www.neurosciencemarketing.com
Published: Jul 16, 2008 - 07:47 am
Story Found By: DaveDavis 1306 Days ago
Category: SEM
A few days ago, I wrote about the power of the word “New” to get our attention - if there’s a more potent attractor out there, it’s almost certainly “FREE!” For years, advertising gurus have listed “free” on every compilation of powerful headline words. Now, research conducted by Dan Ariely (a Duke behavioral economist, previously at MIT) shows us that “free” is far more effective than “almost free.” Indeed, a preference for “free” seems to be another feature hardwired into our brains.
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from mphung 1306 Days ago #
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Give it some Digg love too, while you’re at it =)

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