Sphinn Home » Other Online Marketing
Avatar Went Hot: July 16, 2008 - 7:47 am
Posted By: DaveDavis 355 days ago
Topic Type: News Story (Jump to http://www.neurosciencemarketing.com)
Category: Other Online Marketing
A few days ago, I wrote about the power of the word “New” to get our attention - if there’s a more potent attractor out there, it’s almost certainly “FREE!” For years, advertising gurus have listed “free” on every compilation of powerful headline words. Now, research conducted by Dan Ariely (a Duke behavioral economist, previously at MIT) shows us that “free” is far more effective than “almost free.” Indeed, a preference for “free” seems to be another feature hardwired into our brains.
2 Comments     

Comments

from mphung 355 days ago #
Votes: 0 | Vote:
+ -

Give it some Digg love too, while you're at it =)

from bhartzer 354 days ago #
Votes: 0 | Vote:
+ -

You would be amazed at the number of links you can get if you give away something for free on your site.

Forget about digglets and chicklets, I would like to see some sphinnlets.


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