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They Want Your Money, That’s Their Job.
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from losangelesinternetmarketing 1409 Days ago #
Votes: 0

Craig, you’re right - and thanks for reminding us. However, some of the transparency did make things suck too... Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked...Maybe I really am drinking the "Click Forensics Kool-Aid" to the extreme - have an external agency monitor the data. But altogether, I don’t think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them.

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