Search Engine Land produces SMX, the Search Marketing Expo conference series. SMX events deliver the most comprehensive educational and networking experiences - whether you're just starting in search marketing or you're a seasoned expert.
Join us at an upcoming SMX event:
Learn more about search marketing with our free online webcasts and webinars from our sister site, Search Marketing Now. Upcoming online events include:
Comments
Craig, youre right - and thanks for reminding us. However, some of the transparency did make things suck too... Remember doing the bidding game with overture? Bidding right under the comptetitor? It was fun, but knowing the exact numbers of your competition sucked...Maybe I really am drinking the "Click Forensics Kool-Aid" to the extreme - have an external agency monitor the data. But altogether, I dont think much will change. Either way, the market will price itself to the budget that advertisers can make search work for them.