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The core technology in our ranking system comes from the academic field of Information Retrieval (IR). The IR community has studied search for almost 50 years. It uses statistical signals of word salience, like word frequency, to rank pages. (See "Modern Information Retrieval: A Brief Overview" for a quick overview of IR technology.) IR gave us a solid foundation, and we have built a tremendous system on top using links, page structure, and many other such innovations.
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from jmaulson 43 days ago #
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Looks like Google just had to answer to this article
at SEL http://searchengineland.com/080714-123820.php

from massa 42 days ago #
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certainly helps to reduce the need for extenisve speculation doesn't it?
 
Most revealing line IMO

Similarly, if you tend to prefer results from a particular shopping site, you will be more likely to get results from that site when you search for products.




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