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Jane Copland writes, "Reputation management problems are delicate enough when a company or an individual discovers negative press in search results for its name or common keywords. The situation becomes even worse when undesirable results are not the work of a disgruntled person writing about another, but of someone pretending to be the other person. With the growth of social media and, specifically, social networking, this problem only seems to be getting worse and I wonder whether it’s time for this sort of behaviour to be better regulated."
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