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Posted By:
WaltVerastegui
442 days ago
Topic Type: News Story (Jump to http://www.nytimes.com)
Category: News Sites
It's mentioned in the article that "many more readers started coming to the site from search engines and links on other sites instead of coming directly to NYTimes.com."
They go on to say that the indirect readers who were unable to access articles behind the pay wall were less likely to pay the subscription fees like more loyal direct users.
Do you think the NY Times missed an opportunity to try and convert these users into paid subscribers, or do they take the money and run from the advertising revenue generated?
2 Comments
Comments
I think that opening up the content to an ad revenue model will make the NYT far more popular for the general web population.. Converting those browsers in to subscribers is far more challenging than simply selling more ad space on the website.. And will most likely return more revenue in the end..
And I spun yours because I like Macross / Robotech more than I like the Flintstones.. So avatars really do seem to matter..
Good point. From an execution point of view, it certainly is easier to drive traffic to content pages/target pages rather than jumping through the hoops as to figure out how to convert users since this would cover a wide range as far as the types of users that are coming to the site.
(Big kudos for knowing my avatar! Did you hear that WarnerBros. is going to do the Robotech movie? I'm psyched)