Social Responsibility and the Small Business

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News Source: http://searchengineland.com
Published: Jul 17, 2008 - 05:40 pm
Story Found By: billslawski 1304 Days ago
Category: SEM

The growth of the social web, increases in search engines understanding sentiments and opinions in reviews and user created content, and greater scrutiny of misleading business practices urge businesses to become more socially responsible.

What steps are you taking with your business to treat all of your stakeholders more responsibly, including your customers and your community around you?

14 Comments

Comments

from planetc1 1304 Days ago #

Votes: 0

An excellent post by Bill that’s a must read for those engaged in small business activities. Getting active in the commuity can have far reaching benifits for ones business, especially when the involvement is not intended soley to improve ones profits.

from Halfdeck 1304 Days ago #

Votes: 1

Thought-provoking post by Bill."To extend our love and care beyond our narrow self-interest is antithetical to neither our human nature nor our financial success."Human beings are intrinsicly selfish by nature. In short, its against our nature to not be selfish.What people learn as they get older is that enlightenened self-interest (where you help yourself by empowering others) is more effective than just simply not making a move unless you directly benefit by it.

from iamlost 1304 Days ago #

Votes: 0

Thought provoking article, Bill. Thanks once again.What I find more distressing in the mall example is not so much the lack of local involvement, though that is sad, but the lack of vision to transform already in the door young visitors into staff, into associated enterprises, into present and future consumers.They not only are getting bad press, they are alienating their future. Stupid.There is not only a missing sense of community but a dearth of imagination in many businesses.

from jmarek2007 1304 Days ago #

Votes: 0

Awesome article. I agree that businesses of all sizes should do their part to better society when at all possible. However, given the current condition of the economy sometimes it does come down to just the bottom line when making business decisions.

from SpostareDuro 1304 Days ago #

Votes: 1

I’m so glad you posted this Bill. You have a terrific way of stating your peace in a professional way. In just a short period of time together, you’ve taught me so much. My favorite part, besides the openening quote (which is spot-on) was the brief mention of the six sins of greenwashing. Talk is cheap, isn’t it? And used as leverage, so we are better to be mindful of this as being a tool of choice for far too many businesses/marketers, as well as being aware of the fact that each of us can use a little rebuffing to create a better business world, and better environment altogether.Perfect timing for this discussion Bill. Thanks again.