For a small business, time isn’t just money – it is something that’s always in short supply. That’s why smart marketers make it a priority to get maximum results out of their marketing efforts every day. You’ve got to make sure you’re paying attention to the right things, at the right times … and in the right proportions.
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http://www.google.com/search?sourceid=navclient&ie=UTF-8&rls=GGLD,GGLD:2004-51,GGLD:en&q=%22The+7+Habits+of+Highly+Effective+Marketers%22Might want to add #8: Create Original Title.