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Avatar Posted By: JonKelly 354 days ago
Topic Type: News Story (Jump to http://www.ppchero.com)
Category: Paid Search
PPC Hero give a decent overview of the don'ts of ad copy writing. I quibble a bit with a few and would add one more -- don't forget to go for the home run, an ad that produces more than 50% lift. The home runs are there and they are usually non-obvious.
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