News Source: http://www.searchengineguide.com
Published: Sep 19, 2007 - 12:47 am
Story Found By: adam 1606 Days ago
Category: SEO
18 Comments
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News Source: http://www.searchengineguide.com
Published: Sep 19, 2007 - 12:47 am
Story Found By: adam 1606 Days ago
Category: SEO
18 Comments
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Comments
well, while I’d like to see the old king dethroned just so that phrase would die, I don’t agree. How do you build a community? By offering content they like. I think that’s why we’ll see more commerce sites adding user recommendations and ratings - it allows users to engage and enhance the content. Every review is a bit of content, so in a lot of ways communities are merely changing how we view and what we consider content to be.
I guess what he is trying to say is ’content’ is dead but user generated content ’community’ is alive?
@adam, So what your saying is, content is still king. lol
Looks like it ;)
Solid user generated content?
First, the title is misleading. Content is clearly not dead. Second, which is more important on a big mac? The cheese or the burger? Well it ain’t a big mac without either so why waste time comparing the two?
When you’ve read the 50th "10 best SEO tips" post and the 500th "Sign up/don’t sign up to Blogrush" post... what next?
Community can be attracted only if the content is good.
Community is all ABOUT content. Any suggestion of that community and content are seperate is delicious (albeit successful) hyperbole. :) http://www.aimclearblog.com/2007/04/27/content-marketing-the-new-seo/
I was primarily referring to commerce sites and those selling something on the web. But yes, the title was misleading because I do say within that content isn’t dead. Content is used to build a community but so are many other things as well. Content is just one piece of that. So while content is useful, it’s not the end goal... the end goal IS community.
How ironic. I just blogged about why content is still king: http://digitalgrit.typepad.com/getting_granular_the_digi/2007/09/understanding-w.html The bottom line is that whether the content is user-generated or traditional (articles, images, etc...) if it is of high quality and if there is plenty of it (i.e. updated on a regular basis) it will pay huge SEO dividends in the long run.
Communities still gather around content like mentioned above. Content will always be what draws a community in the first place.
>>I was primarily referring to commerce sites and those selling something on the web. IMHO, the only way to build that community of prospective buyers is with content as an attraction strategy. Content is the new advertising, it just has to be damn good going forward after several years of list-based linkbait. It is possible to grow a community by making smart deals with existing publishers. but even then, how do you keep them and convert them? I’d still be using content to pre-sell and solid copy to close. brian @ copyblogger
I’ll take you one further.... not only is content still king, its the new currency in the information economy.
There remain numerous markets where community is an issue. I can think of several commercial markets where community is a serious issue, because one element of community is personal identification. I can’t think of a lot of ’satisfied clients’ who want to be a community of supporters for, say, the criminal defense lawyer who got them off. At least, not by name.
Content will always be king, because communities are for the intelligent. Anyone here with enough experience dealing with people will tell you the average computer user is borderline handicapped. Just look at some of the strange long tail SERPs that land on your website and you’ll see why :)
Meanwhile over at reality central....’Content’ has my partners, clients, and myself, ranking at the top of Google for months & years. Community works for somethings - but for a vast majority it does not.
I have to say "no" on this one. Communities need something to rally around to give it the "staying power" that a website needs to keep the crowd coming back. In my experience, great content builds the community. Take SEOMoz for example. Rand has put many hours into writing great articles covering many topics. So well that now he not only has a premium membership (yes I am a member BTW) but attracted investment capital because they liked what he was doing and what they had built up. Content will always be king but there willl be more in the "King’s Court".