Topic Type: News Story (Jump to http://searchengineland.com)
Category: Google
4 Comments
4 Comments
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Comments
Why are comScore's numbers always way below everyone else's for G's share of the market. It's obviously closer to 80% and Y at ~ 10% etc...
Will the accurate figure please stand up? I'm looking at the chart provided by Search Engine Land that shows Google's US market share at 71.5% (according to Compete) for the month of May. Now in this article for June it states that Google's US market share (according to comScore) was 61.8%, that's quite a difference. I understand that different analytics companies' figures are going to vary, but this is a bit much. So which company historically provides more accurate data; Compete? comScore? Anyone? Bueller?
See Search Share Compared: Ratings Service Faceoff, June 2007 To April 2008. It helps explain why the figures may be different from service to service and why it's more important to look at the overall trends.
Good deal. Thanks Danny.