Sphinn Home » Google SEO
Avatar Went Hot: July 22, 2008 - 11:56 am
Posted By: BrianChappell 46 days ago
Topic Type: News Story (Jump to http://seoroi.com)
Category: Google SEO
Great post by Gab explaining a real trick to competing in hyper competitive markets such as the Real Estate sector.
9 Comments     

Comments

from Gab 45 days ago #
Votes: 0 | Vote:
+ -

For all the people who BITCH about how MORTGAGE RANKINGS ARE TOUGH ... where are you now?

from streko 44 days ago #
Votes: 0 | Vote:
+ -

i love mortgage rankings as well as loan rankings and insurance rankings.

from Gab 44 days ago #
Votes: 0 | Vote:
+ -

i love mortgage serps too - learn so much from them. i imagine you meant you love the dough?

from streko 44 days ago #
Votes: 0 | Vote:
+ -

nah i love the competition. i have consulted on them. never done one for myself. thats a project i will start one day.

from wheel 44 days ago #
Votes: 4 | Vote:
+ -

Good idea Gab, except all you've done is basically spun the old 'sponsor a wordpress theme'.  In fact you could shortcut all that work, have a real estate wp  theme created (or a mortgage calculator plugin) and you'll have the same result with less work.

Looks like you're using google.ca for the results.  In all seriousness, ranking for that term in google.ca isn't anywhere near like ranking in google.com.  What your describing will work in google.ca (I've seen wordpress theme sponsorship rank on similiar terms in google.ca) but probably won't be near enough to get you ranked in google.com.

What would probably be a better idea is calling real estate folks that already have a site and offering them something like a calculator, or a free seo book, or something of interest - in exchange for a link from their site or a page on their site.  Then you're getting links from established sites. Or if you must, offer your theme for free not to agents without a site, but to agents that already have a site that's online but where there theme is outdated or butt ugly.  Again, links from already established sites with some backlinks.

In your case though, since you're in Canada, I'd go looking for agents that have a US mortgage calculator on their site.  Some of these folks aren't aware that US mortgage calculations are not the same as Canadian - educate them.  (in fact, years ago one of the banks that rank for your term was actually using US mortgage numbers.)

from Gab 44 days ago #
Votes: 0 | Vote:
+ -

Wow ... I just got totally schooled. Does anyone else feel like a newb? Cuz I do...

I didn't even think of that sponsored WP theme bit wheel. The mortgage calc plugin/widget would also be pretty straightforward. I think I've actually seen someone do it already.

Your point about checking google.ca is fair as well. Hadn't thought about it, and of course you're right that it's easier ranking there than in Google.com - though still a challenge.

And yet another quality point about differences in Canuck vs US rates. ... Shit man... I'd hate to compete against you on that term cuz I would get my ass WHUPPED.

from joshspickler 43 days ago #
Votes: 0 | Vote:
+ -

I'm completely with wheel here. Mortgage terms in google.ca SERPs are no where near as difficult to rank for as with google.com SERPs. Hell...I'd love to be working in any other foreign market right now.

from wheel 43 days ago #
Votes: 1 | Vote:
+ -

>>>Wow ... I just got totally schooled. Does anyone else feel like a newb? Cuz I do..

Not a newb post at all. The idea of taking something a bit new, and actually picking up the phone and promoting it, offering stuff to people, talking to them and helping them out - that's advanced stuff. It's that kind of attitude that will get you the results to get you ranked in competitive fields.

from Gab 43 days ago #
Votes: 0 | Vote:
+ -

Hehe, you're being generous. BTW, you available to chat on msn privately? WOuld love to have seo convos :D.


Log in to comment or register here.

Top 10 Most Sphunn
In What's New

  1. Share Your Chrome Usage With Us (20)
  2. Should SEO Companies Offer Refunds? (19)
  3. How To Redesign Website And Not Scr... (17)
  4. 7 Tips for Improving Search Ranking... (15)
  5. Moving Away from SEO Link Building (15)
  6. Could Google Chrome Change the SEO ... (15)
  7. Six Ways to Make More Money by Wast... (15)
  8. 10 Scariest and Most Annoying Facts... (15)
  9. SEO and Web Accessibility Come Hand... (14)
  10. 10 Search Engine News Blogs You Oug... (12)

Latest Comments

Search Marketing Expo

Save the date for:
• SMX China (Nanjing) - Sept. 23-24
• SMX Stockholm - Sept. 23-24: See who's speaking or register now.
• SMX East (New York City) - Oct. 6-8: See the agenda or register today and save!
• SMX London - Nov. 4-5: Pre-agenda rate now available. Click here.