News Source: http://snydeysense.com
Published: Jul 21, 2008 - 06:22 pm
Story Found By: Feydakin 1404 Days ago
Category: Analytics
A crappy SEO is obsessed with clickstream data figures such as visitors.
A great SEO is obsessed with conversion rate.
3 Comments
Comments
Sorry, but great SEOs are obsessed with SEO rather than conversion rate - that’s why they’re great at it. Concerned with conversion rate? Definitely. Obsessed? No.Although conversion rates are massively important, unless you want to redefine what SEO means it is still about bringing more and better traffic to a site.Conversion rate optimisation and search engine optimisation are two connected, though very different disciplines - and although a lot of SEOs might have an interest in conversion rate, very few could be called experts/specialists.When you talk about an ’obsession’ with conversion rate, it says to me that it’s either all someone does, or the main thing they do. After all, it’s an absolutely massive topic area - when you get into the realms of consumer psychology etc it’s much bigger in scope than SEO. People like http://www.conversion-rate-experts.com/ could realistically be considered ’obsessed’ with conversion rates.Maybe internet/online marketers is a better term for someone with a holistic view encompassing both. As it stands, someone could be great at SEO but crappy at conversion rate optimisation.
SEO is being redefined.As more and more data is used in algos SEO becomes more about how users interact with your site. The look that SEOs only care about rankings, means that they are only a mechanic and not an engineeer. So you would rather pour your resources into ranking for a high traffic term that gets you a 50% bounce rate and .50% conversion, rather than a mid traffic term that gets you a 24% bounce rate and 2.5% conversion rate? That doesn’t show much forthought into what your "optimization" work does for the overall end result, which is to make money.This game changes if you are a pure publisher working by CPM. But if you are any kind of site that works off of revenue how can you justify simply ranking high without obsessing voer conversion.Not going to retain many clients based off simply getting them unproductive traffic.
Dave,Totally agree with your last statement "Not going to retain many clients based off simply getting them unproductive traffic." SO TRUE!