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Avatar Posted By: AndreyMilyan 86 days ago
Topic Type: News Story (Jump to http://www.searchmarketingstandard.com)
Category: Google Other
The revenue rationale behind Quality Score is that users will click on fewer ads over time if the ads that are being served are not relevant. This theory, however, is based on the assumption that ‘low quality’ ads can be replaced with ‘high quality’ ads without impacting Google’s monetization per click. That’s been a correct assumption over the last three years, with the economy strong and the heavy flow of new advertisers.

But what happens when you kick out the ‘bad’ advertisers and the ‘good’ advertisers suddenly curtail their advertising budgets?
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from DaveDavis 86 days ago #
Votes: 0 | Vote:
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Fantastic article by David. Makes sense but I guess only time will tell. Google don't like admitting they're wrong... not even a little.


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