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Including solid warranty language in your client contracts serves two important purposes. First, it helps manage client expectations. Second, including a solid warranty limits your liability in the event that you can’t get your client to the top of the rankings and/or can’t sustain high rankings for your client. SEOs understand that there are many factors beyond your control that affect rankings.
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from Jill 3591 Days ago #
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Any SEO doing any sort of consulting should read and heed this article.

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