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Avatar Went Hot: July 23, 2008 - 12:04 am
Posted By: Avinio 44 days ago
Topic Type: News Story (Jump to http://blog.scope.is)
Category: Social Media
Stories of failure are more common than success stories when it comes to social media. But since this is a new platform, you can expect a lot of mistakes while people are "getting it". I've listed 6 common mistakes companies make when they enter social media.
6 Comments     

Comments

from SEOAly 44 days ago #
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So true...Social Media is about PEOPLE, people!  I won't pretend to have achieved even a novice status in the world of Social Media yet, but I can say with confidence that the same holds true of SM as SEO - the ultimate goal is to provide useful and relevant information to the people with whom you interact digitally...not only to keep them coming back, but to convince them to share their positive experience with others.

Social Media is like "word-of-mouth" via the Internet.  The more people that benefit from and respect what you do, the more likely they are to share that experience with others.  Honesty, integrity, ingenuity and personal investment (either in time, money or likely a combination of both) are no less a necessity in the world of Internet marketing today than they were in the long term success of companies that relied on door-to-door sales. 

The fact is, a good "sales pitch" - whether attempting to oversell a product or oversell yourself - can con a lot of people once...but they'll NEVER return and will likely share that negative experience with everyone around them.  Thanks to Social Media, these days "everyone around them" could encompass hundreds or even thousands of individuals that they interact with on the Internet...not just the friends and family in their real world inner circle.  The question is:  will they be sharing something positive or will they be sharing something negative? 

If anything, reputation management has become increasingly more difficult with the advent of Social Media - one properly publicized negative experience, regardless of the accuracy of the claim, can make it's way to hundreds of Internet sources in a matter of minutes.  In the past, companies and individuals with malicious intent could go undetected for months, even years, before receiving enough bad publicity to generate much decline in business or damage to their reputation in other areas of the country.

from hjortur 44 days ago #
Votes: 0 | Vote:
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Very true. I think reputation management has become easier though, while reputation "manipulation" haw become a lot harder, if not impossible. Social media puts a new strain on companies. It's quality and sticking to promises that counts today.

from yojpotter2 43 days ago #
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Absolutely true! I agree with you especailly when it comes to making genuine profiles..^^

from JamesDuthie 43 days ago #
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I love the phrase 'reputation manipulation' hjorter. Perfect way to describe how most businesses approach social media. I'll be using that one :)

from azakers 42 days ago #
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@JamesDuthie - agreed, "reputation manipulation" definately going in the ol' SEO lexicon ;)

@ all
I'm not sure who is more frustrating - the brands that want to create hundreds of fake bios & post thousands of super-supporter comments, or the companies who want to 'wait it out, and see how this whole social media craze turns out'...

This 'social media craze' isn't a fashion fad that's going to fade away anytime soon - it's brand accountability to the 10th power and it's being broadcast direct to millions of active consumer eyeballs in real time

Brand management & online reputation management is an emerging opportunity for companies to start getting it right or continue to get it wrong - as we've see all to clearly recently with...
  • negative mentions like the 'Trying to close AOL account' video syndicated and posted in hundreds of blogs, forums and websites
  • positive stories like the 'ComCast delivers customer service via Twitter' which is again syndicated & posted everywhere
Companies can't afford to take a passive approach to social media

Anyways - good post!

from jackcole08 41 days ago #
Votes: 0 | Vote:
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Hey Avinio, this is very true. Good one.


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