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- Sphinn It!
Went Hot: July 23, 2008 - 4:22 am
Posted By: UtahSEOpro 347 days ago
Topic Type: News Story (Jump to http://yoast.com)
Category: SEO
1. We brainstorm about important keywords
2. We use log files and analytics to find more of them
3. We deepen the list by finding some synonyms
4. We sort all the keywords on decreasing traffic by using tools like the Google Traffic Estimator
2 Comments
Comments
Nice.
though in my expensive B2B marketing experience, the main problem is getting the organization to assimilate search engine writing concepts, getting them to change titles, headers and content to better fit theusers' behavior and less about their positioning and marketing verbiage. IMO this is the real challenge in B2B marekting.
An interesting comment - The B2B folks in general are still trying to think about online marketing in an off line brain. Until they understand that they are not in charge and that the users of the web dictate the effort - they will not "get" it. All they can do is make themsleves visible to those looking for their "stuff" and anything they can do to help that along is what they should be concentrating on. Talking to the clients about such obvious things as headers and titles is something they need to get over - it is not about them. All their efforts should be about the users - why don't they get it - because in my experience those making the decision about B2B marketing are a bit older and still do not understand even the basics about SEO and online marketing.
Thank you I feel better getting that off my chest.