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Avatar Posted By: DaveDavis 123 days ago
Topic Type: News Story (Jump to http://www.neurosciencemarketing.com)
Category: Other Online Marketing
I’m guessing marketers of products for itch relief, athlete’s foot, and the like already know this… but itching can be stimulated by seeing other people scratch, and even by images of itch-causing creatures like bedbugs. Last month’s Scientific American Mind had a interesting article on the neuroscience of chronic itching. Much of it was no doubt interesting to the 10% of the population who suffers from chronic itching, but the neuromarketing takeaway from the piece was how easy it was to induce subjects to feel itchy themselves without a real cause.
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